Our story
A small studio with a wax melter and strong opinions.
Cute Things Club started because good candles in India were either imported and priced absurdly, or cheap and full of paraffin.
Shop the collectionWe began the way most of these things begin: one melter, a kitchen counter, and far too many test pours that went straight into the bin. The goal was simple and annoyingly hard to hit — a candle that actually scents a room, burns evenly to the last centimetre, and looks good enough to leave out when guests arrive.
It took us most of a year to settle on the wax. Soy alone frosts and throws weakly; paraffin throws beautifully and we weren't willing to burn it. The soy-coconut blend we landed on burns slower, holds more fragrance oil, and doesn't tunnel if you treat the first burn properly.
Everything still happens in small batches. We fill, wick, cure and label by hand, which is why a scent occasionally sells out for a fortnight and why we'd rather tell you that than pour something we're not happy with.
What we hold ourselves to
Natural wax, always
Soy-coconut blend, lead-free cotton wicks, phthalate-free fragrance. No paraffin, ever.
Small batches
We pour what we can cure properly. If something's sold out, it's being made.
Jars worth keeping
Heavy amber glass and matte tins designed to be washed out and reused, not binned.
How we got here
2024
The first 40 candles
Poured on a kitchen counter, sold to friends, and immediately reformulated after honest feedback.
2025
The studio
We moved into a proper space, switched to the soy-coconut blend, and launched the signature collection.
2026
The club
Thousands of candles later, gift sets, travel tins, and a waiting list for seasonal pours.
Come find your scent
Seven signature pours, three tins and a gift set that solves most birthdays.
Browse the collection