Complimentary shipping on orders over ₹1,499 · Hand-poured in small batches
Cute Things Club
A small studio with a wax melter and strong opinions.

Our story

A small studio with a wax melter and strong opinions.

Cute Things Club started because good candles in India were either imported and priced absurdly, or cheap and full of paraffin.

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We began the way most of these things begin: one melter, a kitchen counter, and far too many test pours that went straight into the bin. The goal was simple and annoyingly hard to hit — a candle that actually scents a room, burns evenly to the last centimetre, and looks good enough to leave out when guests arrive.

It took us most of a year to settle on the wax. Soy alone frosts and throws weakly; paraffin throws beautifully and we weren't willing to burn it. The soy-coconut blend we landed on burns slower, holds more fragrance oil, and doesn't tunnel if you treat the first burn properly.

Everything still happens in small batches. We fill, wick, cure and label by hand, which is why a scent occasionally sells out for a fortnight and why we'd rather tell you that than pour something we're not happy with.

What we hold ourselves to

Natural wax, always

Soy-coconut blend, lead-free cotton wicks, phthalate-free fragrance. No paraffin, ever.

Small batches

We pour what we can cure properly. If something's sold out, it's being made.

Jars worth keeping

Heavy amber glass and matte tins designed to be washed out and reused, not binned.

How we got here

  1. 2024

    The first 40 candles

    Poured on a kitchen counter, sold to friends, and immediately reformulated after honest feedback.

  2. 2025

    The studio

    We moved into a proper space, switched to the soy-coconut blend, and launched the signature collection.

  3. 2026

    The club

    Thousands of candles later, gift sets, travel tins, and a waiting list for seasonal pours.

Come find your scent

Seven signature pours, three tins and a gift set that solves most birthdays.

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